Sony Vaio
Campaign
Campaign
Print campaign for Sony Vaio computers. The concept was to contrast the technical aspects of computers with aspirational images that tout the benefits or abilities of each of the various computer types. Fast and lightweight or it’s adaptability to situations.
HEADLINE: Weightlessness can be so liberating
HEADLINE: Oh like you never thought about it.
HEADLINE: Adaptable, versatile with a flair for style.