Snapfish Home Décor
Direct Mail to Most Valuable Customers
Direct Mail to Most Valuable Customers
This was fun project for Snapfish. The goal was to create an upscale direct mail piece to be sent to the top tier of their customers touting the beauty and elegance of the Home Décor products Snapfish has available. We wanted a piece that would stand out from typical catalog/brochure type direct mail pieces but me more substantial then a tri-fold type brochure. And of course the budget was tight and we had no time to do a photo shoot.
My solution was a stack of 6 cards, wrapped with a belly band, each utilizing a different room in a home that could display photo frames and canvases to convey to the customer just how they could use these products to exhibit and enjoy their photographs in their home.
The photographs were all stock. I had to Photoshop in all the frames and canvases which included layering each photo to each frame.
My solution was a stack of 6 cards, wrapped with a belly band, each utilizing a different room in a home that could display photo frames and canvases to convey to the customer just how they could use these products to exhibit and enjoy their photographs in their home.
The photographs were all stock. I had to Photoshop in all the frames and canvases which included layering each photo to each frame.
