Snapfish Brand Principles
Printed & die-cut, December 2011
Printed & die-cut, December 2011
Working with Snapfish on their new Brand Principles was quite a challenge. After creating the concepts,directions, and specifics for their new brand principles we wanted a way to share the new direction with internal and well as external teams that would be implementing the new brand. But a typical brand book didn’t convey the fun and excitement of the new ideas.
Since the Snapfish brand is based on playfulness and the bubbles come from their fish mascot, Snappy, we thought it would be fun to have a circular“bubble-like” book. Printed digitally and assembled with a Chicago screw, the circular book is a way to convey the brand principles in a more fun-filled and interesting way.
These books were handed to the internal Snapfish team as well as to any consultants and agencies the company is working with.
Since the Snapfish brand is based on playfulness and the bubbles come from their fish mascot, Snappy, we thought it would be fun to have a circular“bubble-like” book. Printed digitally and assembled with a Chicago screw, the circular book is a way to convey the brand principles in a more fun-filled and interesting way.
These books were handed to the internal Snapfish team as well as to any consultants and agencies the company is working with.
