NetApp Insight is NetApp’s annual technical and partner conference held in the U.S. (Las Vegas) and Europe (Berlin). The week long conference is for storage and data management professionals. It gives customers, engineers, consultants and partners a forum for learning from industry experts and each other.
I was responsible for leading the internal creative team in developing the look of the conference. The system we developed, based on the theme of Data Fabric Now. We created a comprehensive system of colors, images and graphical treatments that allowed for flexibility on a wide range of applications. The system was used for everything from web, social, email, promotional items, event graphics inside and out, signage, video and more.
The response from internal teams, as well as partners and customers, was overwhelmingly exciting and positive. With comments relating to the breathtaking scope of the graphics and how they were so cohesive yet varied in application.
Outside the main hall
The walk up to the main hall
Inside the entry hall
The Main NetApp booth in side INSIGHT CENTRAL
The Main NetApp booth in side INSIGHT CENTRAL
Inside General Session Arena - 3 custom screens to mimic the graphical design
General session - you can see the depth and overlap of the screens
